Why Ounce of Nature Decided to Rebrand Itself

New Year, New Look, as they say. It's hard to say it was a needed upgrade, says Ounce of Nature's CEO, Founder and Formulator, Andres Roban, but we needed an upgrade. He explained how, as an entrepreneur, he was forced to learn to make his own logo, build his own website, learn the basics in graphics design, etc.

The past branding were all his creations, but to meet a wider audience, he needed to hire branding professionals to get the job done. He hired Guru Elson Mullahi, a branding pro and Alyson Dutch of Brown and Dutch, a veteran PR powerhouse, to take the lead in its new look.

The new look is well received, and it has helped sales to soar. You can pop into their brick-and-mortar store to indulge in their services, and consumer products, which will be launching soon.